{"id":988,"date":"2023-11-20T20:00:35","date_gmt":"2023-11-20T19:00:35","guid":{"rendered":"https:\/\/www.sao-bio.fr\/blog\/?p=988"},"modified":"2024-11-28T16:30:55","modified_gmt":"2024-11-28T15:30:55","slug":"c-est-quoi-le-green-friday","status":"publish","type":"post","link":"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-le-green-friday\/","title":{"rendered":"Le Green Friday, c&rsquo;est quoi ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"988\" class=\"elementor elementor-988\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fee0651 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fee0651\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-364a0e0\" data-id=\"364a0e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f7b0b8 elementor-widget elementor-widget-text-editor\" data-id=\"5f7b0b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"padding-bottom: 20px;\">N\u00e9 en France en 2017, le Green Friday est une initiative collective lanc\u00e9e par plusieurs\u00a0<strong>associations et ONG<\/strong>. Leur but \u00e9tait clair : sensibiliser le public aux impacts n\u00e9gatifs de l&rsquo;hyperconsommation sur l\u2019environnement et encourager des pratiques de consommation plus durables. Contrairement au Black Friday qui incite \u00e0 acheter toujours plus, le Green Friday invite \u00e0 r\u00e9fl\u00e9chir avant d\u2019acheter, et \u00e0 privil\u00e9gier des\u00a0<strong>alternatives vertueuses<\/strong>.<\/p><p>Ce mouvement a rapidement pris de l&rsquo;ampleur, gagnant chaque ann\u00e9e en popularit\u00e9. Il f\u00e9d\u00e8re aujourd\u2019hui de nombreux acteurs engag\u00e9s dans la protection de l\u2019environnement et la promotion d\u2019une\u00a0<a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-mode-ethique\/solutions\/c-est-quoi-la-consommation-responsable\/\"><strong>consommation responsable<\/strong><\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1927bf7 elementor-widget elementor-widget-image\" data-id=\"1927bf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"293\" src=\"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2023\/11\/Slide-green-friday-2-1024x293.jpg\" class=\"attachment-large size-large wp-image-11759\" alt=\"\" srcset=\"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2023\/11\/Slide-green-friday-2-1024x293.jpg 1024w, https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2023\/11\/Slide-green-friday-2-300x86.jpg 300w, https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2023\/11\/Slide-green-friday-2-768x219.jpg 768w, https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2023\/11\/Slide-green-friday-2-1536x439.jpg 1536w, https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2023\/11\/Slide-green-friday-2.jpg 1680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">\u00c9dition 2024<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;-o-text-overflow:ellipsis;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tSommaire\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafb2bf elementor-widget elementor-widget-heading\" data-id=\"fafb2bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Que font les entreprises qui participent au Green Friday ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d4c31 elementor-widget elementor-widget-text-editor\" data-id=\"89d4c31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"padding-bottom: 20px;\">Dans le cadre de leur engagement au Green Friday, les entreprises participantes <strong>s&rsquo;unissent<\/strong> dans une <strong>d\u00e9marche<\/strong> commune : Elles <strong>renoncent<\/strong> \u00e0 offrir des promotions pendant le Black Friday. Au lieu de cela, elles s&rsquo;engagent \u00e0 <strong>reverser 10 % de leur chiffre d&rsquo;affaires<\/strong> r\u00e9alis\u00e9 ce jour-l\u00e0 \u00e0 des associations caritatives, parmi un panel de quelques associations engag\u00e9es propos\u00e9es par les organisateurs.<\/p><p style=\"padding-bottom: 20px;\">Les entreprises et associations qui le souhaitent peuvent \u00e9galement organiser des ateliers de sensibilisation. Ces initiatives comprennent des <strong>ateliers<\/strong> vari\u00e9s, allant du <strong>r\u00e9emploi<\/strong> d&rsquo;objets \u00e0 des sessions de couture, encourageant une consommation plus consciente et durable.<\/p><p>Par exemple en 2023, l&rsquo;entreprise Le Poulpe a propos\u00e9 deux <strong>ateliers<\/strong> \u00e9coresponsables. De 15h \u00e0 18h, un atelier de r\u00e9paration est ouvert au public, offrant l&rsquo;opportunit\u00e9 de redonner vie \u00e0 des appareils endommag\u00e9s. Parall\u00e8lement, de 17h \u00e0 19h, un atelier de couture \u00e9tait organis\u00e9 pour ceux qui souhaitaient faire de l&rsquo;upcycling. Vous pouvez retrouver une carte de ces ateliers pour l&rsquo;\u00e9dition 2024 sur <a href=\"https:\/\/www.greenfriday.fr\/\"><strong>le site officiel du Green Friday<\/strong><\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05c2a08 elementor-widget elementor-widget-heading\" data-id=\"05c2a08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quel est l'int\u00e9r\u00eat du Green Friday ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a1fd5 elementor-widget elementor-widget-text-editor\" data-id=\"93a1fd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"padding-bottom: 20px;\">Contrairement au <strong>Black Friday qui incite \u00e0 acheter toujours plus<\/strong>, le Green Friday invite \u00e0 r\u00e9fl\u00e9chir avant d\u2019acheter, et \u00e0 privil\u00e9gier des alternatives vertueuses pour l&rsquo;environnement et la soci\u00e9t\u00e9. Le mouvement du Black Friday, est une tradition commerciale qui nous vient des <strong>\u00c9tats-Unis<\/strong>.<\/p><p style=\"padding-bottom: 20px;\">L&rsquo;id\u00e9e serait de faire des \u00e9conomies sur les achats de cadeaux r\u00e9alis\u00e9s pour les f\u00eates de No\u00ebl. La r\u00e9alit\u00e9, c&rsquo;est qu&rsquo;en plus de <strong>parfois vous proposer de fausses promotions<\/strong>, \u00e7a permet surtout aux entreprises de profiter d&rsquo;une raison suppl\u00e9mentaires pour vous inciter \u00e0 consommer. La difficult\u00e9 pour les entreprises, c&rsquo;est qu&rsquo;avec ce genre de pratiques commerciales, si le voisin le fait mais que vous ne le faites pas, vos clients vont chez le voisin, ce qui favorise l&rsquo;expansion du Black Friday. Un des avantages du Green Friday, c&rsquo;est que le mouvement offre une r\u00e9elle alternative pour \u00ab\u00a0\u00eatre au niveau\u00a0\u00bb de son voisin, tout en <strong>respectant ses propres valeurs<\/strong>.<\/p><p>Face \u00e0 cette r\u00e9alit\u00e9, le Green Friday se pr\u00e9sente comme une initiative <strong>tourn\u00e9e vers l&rsquo;\u00e9cologie<\/strong>, incitant les consommateurs \u00e0 une r\u00e9flexion pr\u00e9alable \u00e0 l&rsquo;achat et \u00e0 privil\u00e9gier les produits durables. En soutenant des initiatives comme le Green Friday, nous avons l&rsquo;opportunit\u00e9 de rompre progressivement cette spirale de consommation excessive et de <strong>promouvoir un mod\u00e8le de consommation plus conscient et respectueux de l&rsquo;environnement<\/strong>. C&rsquo;est une d\u00e9marche qui non seulement sensibilise au choix des produits, mais qui vise \u00e9galement \u00e0 red\u00e9finir nos habitudes de consommation dans une optique de durabilit\u00e9 et de responsabilit\u00e9 environnementale.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a186f0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5a186f0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sao-bio.fr\/blog\/blog-ecologie\/pratiques-trompeuses\/pourquoi-le-black-friday-est-il-mauvais-pour-lenvironnement\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir les cons\u00e9quences du Black Friday<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4b486 elementor-widget elementor-widget-image\" data-id=\"6f4b486\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.envie.org\/green-friday\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/elementor\/thumbs\/2020-10-06_Green-Friday_Manifeste-RS4-qfnia1gax1kw0o9zom88r6tmt4z9ce7754aohkb8nc.jpg\" title=\"2020-10-06_Green-Friday_Manifeste-RS4\" alt=\"2020-10-06_Green-Friday_Manifeste-RS4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source : Envie Green Friday<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a48eb03 elementor-widget elementor-widget-heading\" data-id=\"a48eb03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qui a cr\u00e9\u00e9 le Green Friday ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148d8d9 elementor-widget elementor-widget-text-editor\" data-id=\"148d8d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #0f0f0f;\"><span style=\"white-space-collapse: preserve;\">\u00c0 la base, en 2017, l&rsquo;initiative est partie du r\u00e9seau <strong><a href=\"https:\/\/www.envie.org\/\">Envie<\/a><\/strong>. Puis, en 2018, l&rsquo;initiative a \u00e9t\u00e9 soutenue par Altermundi et la Ville de Paris, ce qui a permis au mouvement de prendre de l&rsquo;ampleur. Aujourd&rsquo;hui, le Green Friday est un Collectif qui est compos\u00e9 de plusieurs acteurs : <strong>Envie, Altermundi, Emma\u00fcs France, Envie, REFER (R\u00e9seau Francilien du R\u00e9emploi, Ressources Belgique et RREUSE.<\/strong><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ea690 elementor-widget elementor-widget-heading\" data-id=\"c6ea690\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quels sont les principes du Green Friday ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d6014 elementor-widget elementor-widget-text-editor\" data-id=\"b9d6014\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"padding-bottom: 20px;\">Le Green Friday repose sur quelques principes simples mais essentiels :\n<ul>\n \t<li><strong>Sensibilisation citoyenne :<\/strong> informer les consommateurs sur les cons\u00e9quences environnementales de leurs achats.<\/li>\n \t<li><strong>R\u00e9duction de la consommation :<\/strong> acheter moins mais mieux, en privil\u00e9giant la qualit\u00e9 \u00e0 la quantit\u00e9.<\/li>\n \t<li><strong>Recyclage et r\u00e9utilisation :<\/strong> donner une seconde vie aux objets plut\u00f4t que de les jeter.<\/li>\n \t<li><strong>Soutien aux initiatives \u00e9co-citoyennes :<\/strong> encourager les entreprises locales et durables.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f294f82 elementor-widget elementor-widget-heading\" data-id=\"f294f82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le Green Friday chez Saobio<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64dbef elementor-widget elementor-widget-text-editor\" data-id=\"c64dbef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"padding-bottom: 20px;\">Chez Saobio, nous avons commenc\u00e9 \u00e0 participer \u00e0 ce mouvement d\u00e8s que nous l&rsquo;avons d\u00e9couvert. Nous avons particip\u00e9 aux \u00e9ditions 2021, 2022 et 2023 ! Malheureusement, <strong>le r\u00e9seau a prit la d\u00e9cision de ne pas conduire l&rsquo;\u00e9dition de 2024 avec les m\u00eames pratiques que les ann\u00e9es pr\u00e9c\u00e9dentes<\/strong>, \u00ab\u00a0principalement pour des questions de ressources internes limit\u00e9es au sein du Collectif Green Friday\u00a0\u00bb.<\/p><p style=\"padding-bottom: 20px;\">Cette \u00e9dition 2024 se tiendra uniquement en ligne et il ne sera pas possible pour nous de participer \u00e0 une collecte de fond collective pour des <strong><a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-ecologie\/associations-engagees\/\">associations engag\u00e9es<\/a><\/strong>. <strong>Mais \u00e7a ne nous emp\u00eache pas de le faire \u00e0 titre individuel..<\/strong><\/p><p style=\"padding-bottom: 20px;\">Nous avons donc choisi de soutenir \u00e0 nouveau l&rsquo;association Zero Waste France. En revanche, cette fois-ci, l&rsquo;\u00e9v\u00e8nement dure 3 jours au lieu d&rsquo;1. Un Green Friday un petit peu plus long pour vous permettre de participer sans vous presser et de r\u00e9colter plus d&rsquo;argent pour l&rsquo;association.<\/p><p>Le Green Friday chez Saobio aura donc lieu du <strong>29 novembre au 1er d\u00e9cembre<\/strong>, nous reverserons <strong>10% de notre chiffre d&rsquo;affaires<\/strong> \u00e0 l&rsquo;association <strong>Zero Waste France<\/strong> et ne proposerons <strong>pas de promotions<\/strong> pour le Black Friday.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8501aa3 elementor-widget elementor-widget-text-editor\" data-id=\"8501aa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"display: flex; justify-content: center;\">\n  <blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DC12Hn2iu8Z\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n    <div style=\"padding: 16px;\">\n      <div style=\"display: flex; flex-direction: row; align-items: center;\">\n        <div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n        <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n          <div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n          <div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n        <\/div>\n      <\/div>\n      <div style=\"padding: 19% 0;\"><\/div>\n      <div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n      <div style=\"padding-top: 8px;\">\n        <div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n      <\/div>\n      <div style=\"padding: 12.5% 0;\"><\/div>\n      <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n        <div>\n          <div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n          <div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n          <div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n        <\/div>\n        <div style=\"margin-left: 8px;\">\n          <div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n          <div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n        <\/div>\n        <div style=\"margin-left: auto;\">\n          <div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n          <div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n          <div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n        <\/div>\n      <\/div>\n      <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n        <div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n        <div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n      <\/div>\n      <p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">\n        <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DC12Hn2iu8Z\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Saobio (@saobio.fr)<\/a>\n      <\/p>\n    <\/div>\n  <\/blockquote>\n  <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367d288 elementor-widget elementor-widget-heading\" data-id=\"367d288\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">En 2023, nous avIons d\u00e9j\u00e0 soutenu l'association Zero Waste France !<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cebb951 elementor-widget elementor-widget-text-editor\" data-id=\"cebb951\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 12pt; color: #0f0f0f; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Pour d\u00e9couvrir l&rsquo;association, rendez-vous notre article d\u00e9di\u00e9. Nous y abordons l&rsquo;engagement de l&rsquo;association pour un avenir plus respectueux de l&rsquo;environnement, ses strat\u00e9gies pour r\u00e9duire la <strong><a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-mode-ethique\/impacts\/c-est-quoi-la-surconsommation\/\">surconsommation<\/a><\/strong>, et son r\u00f4le crucial dans la modification de nos habitudes de consommation et de production. Si vous souhaitez comprendre leur mission et d\u00e9couvrir comment vous impliquer, cliquez ci-dessous !<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa6b1e6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fa6b1e6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.sao-bio.fr\/blog\/blog-ecologie\/associations-engagees\/c-est-quoi-zero-waste-france\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir l'association Z\u00e9ro Waste France<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec662c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6ec662c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.sao-bio.fr\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir Saobio<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>N\u00e9 en France en 2017, le Green Friday est une initiative collective lanc\u00e9e par plusieurs\u00a0associations et ONG. Leur but \u00e9tait clair : sensibiliser le public aux impacts n\u00e9gatifs de l&rsquo;hyperconsommation sur l\u2019environnement et encourager des pratiques de consommation plus durables. Contrairement au Black Friday qui incite \u00e0 acheter toujours plus, le Green Friday invite \u00e0 &hellip;<\/p>\n","protected":false},"author":2,"featured_media":990,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[26],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Green Friday, c&#039;est quoi ?<\/title>\n<meta name=\"description\" content=\"Le Green Friday est une initiative \u00e9cologique, incitant \u00e0 une r\u00e9flexion pr\u00e9alable \u00e0 l&#039;achat et \u00e0 privil\u00e9gier les produits durables.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-le-green-friday\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Green Friday, c&#039;est quoi ?\" \/>\n<meta property=\"og:description\" content=\"Le Green Friday est une initiative \u00e9cologique, incitant \u00e0 une r\u00e9flexion pr\u00e9alable \u00e0 l&#039;achat et \u00e0 privil\u00e9gier les produits durables.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-le-green-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"Sao-Bio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/saobioequitable\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-20T19:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T15:30:55+00:00\" \/>\n<meta property=\"og:image\" 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