{"id":8654,"date":"2024-07-31T15:25:30","date_gmt":"2024-07-31T14:25:30","guid":{"rendered":"https:\/\/www.sao-bio.fr\/blog\/?p=8654"},"modified":"2025-09-01T16:57:27","modified_gmt":"2025-09-01T15:57:27","slug":"c-est-quoi-la-fast-fashion","status":"publish","type":"post","link":"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/","title":{"rendered":"La Fast Fashion, c&rsquo;est quoi ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8654\" class=\"elementor elementor-8654\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd6f060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd6f060\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bd8da0\" data-id=\"6bd8da0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8c3c47 elementor-widget elementor-widget-text-editor\" data-id=\"a8c3c47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"padding-bottom: 20px;\">La <strong>fast fashion<\/strong> est un <strong>mod\u00e8le de fabrication de v\u00eatements rapide et bon march\u00e9<\/strong>, con\u00e7u pour suivre les tendances de mode en changeant souvent, par le biais de <strong>nouvelles collections tr\u00e8s r\u00e9guli\u00e8res<\/strong>, le plus souvent <strong>au d\u00e9triment de la qualit\u00e9 et des conditions de travail. <\/strong><\/p><p>Depuis le XXe si\u00e8cle, les v\u00eatements sont de plus en plus consid\u00e9r\u00e9s comme des <strong>articles \u00e0 usage unique<\/strong> et l&rsquo;industrie s&rsquo;est fortement mondialis\u00e9e.\u00a0Les v\u00eatements \u00e9tant g\u00e9n\u00e9ralement con\u00e7us dans un pays, fabriqu\u00e9s dans un autre et vendus dans le monde \u00e0 un rythme de plus en plus rapide.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8eedb30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8eedb30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f61ca8\" data-id=\"4f61ca8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f3fa06 elementor-widget elementor-widget-image\" data-id=\"1f3fa06\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg\" class=\"attachment-large size-large wp-image-41061\" alt=\"\" srcset=\"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg 1024w, https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion-300x171.jpg 300w, https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion-768x439.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84736d9 elementor-toc--minimized-on-desktop elementor-widget elementor-widget-table-of-contents\" data-id=\"84736d9\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;minimized_on&quot;:&quot;desktop&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.8.0 - 30-10-2022 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#a4afb7);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);-webkit-transition:min-height .4s;-o-transition:min-height .4s;transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#a4afb7)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color)}.elementor-toc__toggle-button{cursor:pointer;display:-webkit-inline-box;display:-ms-inline-flexbox;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#c2cbd2;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;-o-text-overflow:ellipsis;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tSommaire\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41eb1b0 elementor-widget elementor-widget-spacer\" data-id=\"41eb1b0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56db102 elementor-widget elementor-widget-heading\" data-id=\"56db102\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 20-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Les dessous troublants de la fast fashion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a52c5e1 elementor-widget elementor-widget-text-editor\" data-id=\"a52c5e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La <strong>fast fashion<\/strong>, synonyme de <strong><a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-mode-ethique\/impacts\/c-est-quoi-la-surconsommation\/\">surconsommation<\/a><\/strong> textile,\u00a0s&rsquo;est taill\u00e9e une place pr\u00e9pond\u00e9rante dans le secteur de l&rsquo;habillement depuis les ann\u00e9es 2000. Bien que cette industrie attire par ses <strong>collections fr\u00e9quentes<\/strong> et \u00e0 bas prix, elle a des r\u00e9percussions n\u00e9fastes sur l&rsquo;environnement et sur les droits des travailleurs. Cet article examine les coulisses de la fast fashion et propose des alternatives plus durables et \u00e9thiques.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b54781c elementor-widget elementor-widget-spacer\" data-id=\"b54781c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8af5025 elementor-widget elementor-widget-heading\" data-id=\"8af5025\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u23f3 L'histoire et l'essor de la fast fashion<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-769d548 elementor-widget elementor-widget-text-editor\" data-id=\"769d548\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La fast fashion a \u00e9merg\u00e9 dans les \u00e9picentres de la mode tels que <strong>New York<\/strong> et <strong>Londres<\/strong> au <strong>d\u00e9but des ann\u00e9es 1990<\/strong>. Des marques comme <strong>Zara<\/strong>, <strong>H&amp;M<\/strong>,<strong> Forever 21<\/strong> et <strong>Topshop<\/strong> ont su conqu\u00e9rir le march\u00e9 en introduisant <strong>jusqu&rsquo;\u00e0 36 collections par an<\/strong>, contre seulement quatre pour les marques de mode traditionnelle. Le fondateur de Zara, Amancio Ortega, a r\u00e9volutionn\u00e9 le secteur en proposant des v\u00eatements inspir\u00e9s des mod\u00e8les haut de gamme \u00e0 des prix accessibles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8399a8f elementor-widget elementor-widget-spacer\" data-id=\"8399a8f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd62b94 elementor-widget elementor-widget-heading\" data-id=\"bd62b94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gies commerciales et pratiques douteuses<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a080 elementor-widget elementor-widget-text-editor\" data-id=\"f19a080\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pour r\u00e9duire les co\u00fbts de production, les marques de fast fashion externalisent leur fabrication dans des pays o\u00f9 les salaires sont relativement bas. De plus, elles contr\u00f4lent toutes les \u00e9tapes de la production, ce qui raccourcit le d\u00e9lai entre la conception des produits et leur arriv\u00e9e en magasin.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c63005 elementor-widget elementor-widget-text-editor\" data-id=\"3c63005\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Utilisation intensive de la publicit\u00e9<\/strong> pour cr\u00e9er un sentiment d&rsquo;urgence chez les consommateurs.<\/li><li><strong>Fabrication de v\u00eatements<\/strong> \u00e0 partir de mat\u00e9riaux synth\u00e9tiques peu durables.<\/li><li><strong>Gestion des stocks<\/strong> visant \u00e0 induire la raret\u00e9 et stimuler la demande.<\/li><li><strong>Prix tr\u00e8s bas<\/strong> et tr\u00e8s souvent en promotion afin d&rsquo;inciter \u00e0 la consommation.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47c812f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47c812f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-38df2648\" data-id=\"38df2648\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bc7c7e5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3bc7c7e5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/200-mode-ethique-bio-femme\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00c9COUVRIR LA SLOW FASHION POUR FEMME<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-46464c8e\" data-id=\"46464c8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-246ce6b1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"246ce6b1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/197-mode-ethique-bio-homme\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00c9COUVRIR LA SLOW FASHION POUR HOMME<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6a219a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6a219a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ba94f0\" data-id=\"4ba94f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b521d8 elementor-widget elementor-widget-spacer\" data-id=\"1b521d8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91bf768 elementor-widget elementor-widget-image\" data-id=\"91bf768\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"270\" src=\"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/pollution.gif\" class=\"attachment-large size-large wp-image-8672\" alt=\"Rivi\u00e8re de d\u00e9chets\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa2630 elementor-widget elementor-widget-spacer\" data-id=\"eaa2630\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af76848 elementor-widget elementor-widget-heading\" data-id=\"af76848\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'impact environnemental DE LA FAST FASHION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87af7fa elementor-widget elementor-widget-heading\" data-id=\"87af7fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\ud83d\udca7 Pollution de l'eau<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c76e1 elementor-widget elementor-widget-text-editor\" data-id=\"c0c76e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La production textile est l&rsquo;une des industries les plus polluantes au monde. Pour fabriquer un kilogramme de coton, il faut environ <strong>10 000 \u00e0 20 000 litres d&rsquo;eau<\/strong>. Les mat\u00e9riaux comme le <strong><a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-mode-ethique\/matieres-non-eco-responsables-a-eviter\/c-est-quoi-le-polyeste\/\">polyester<\/a><\/strong>, tr\u00e8s utilis\u00e9s du fait de leur faible co\u00fbt, lib\u00e8rent des <strong><a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-mode-ethique\/impacts\/les-microplastiques-cest-quoi\/\">microfibres plastiques<\/a><\/strong> lors des lavages, contaminant ainsi les eaux douces et marines.\u00a0D&rsquo;apr\u00e8s un rapport de l&rsquo;ONU, il y a environ un <strong>demi-million de tonnes<\/strong> de microfibres qui se d\u00e9versent dans l&rsquo;oc\u00e9an \u00e0 travers notre machine \u00e0 laver et nos v\u00eatements pr\u00e9f\u00e9r\u00e9s, ce qui \u00e9quivaut \u00e0 <strong>3 millions de barils<\/strong> de p\u00e9trole. Dans l&rsquo;ensemble, l&rsquo;industrie de la mode repr\u00e9sente environ <strong>20 % des eaux us\u00e9es mondiales<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f99251d elementor-widget elementor-widget-heading\" data-id=\"f99251d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Carburants fossiles et \u00e9missions de gaz \u00e0 effet de serre<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eedb38c elementor-widget elementor-widget-text-editor\" data-id=\"eedb38c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le recours aux mat\u00e9riaux non-renouvelables comme le <strong>polyester, spandex, <a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-mode-ethique\/matieres-non-eco-responsables-a-eviter\/c-est-quoi-le-nylon\/\">nylon<\/a> ou acrylique<\/strong> contribue \u00e9galement aux \u00e9missions de gaz \u00e0 effet de serre. En outre, la culture du coton n\u00e9cessite d&rsquo;\u00e9normes quantit\u00e9s d&rsquo;eau et de pesticides, aggravant totalement le probl\u00e8me \u00e9cologique. Le rapport de l&rsquo;ETC souligne que l&rsquo;industrie du textile est responsable de <strong>1,2 milliard de tonnes de CO2 par an<\/strong>, ce qui repr\u00e9sente plus que les \u00e9missions des vols internationaux et du transport maritime combin\u00e9s. Selon le rapport de Quantis, l&rsquo;industrie de l&rsquo;habillement et de la chaussure repr\u00e9sente <strong>8% de l&rsquo;impact climatique mondial.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ead2686 elementor-widget elementor-widget-heading\" data-id=\"ead2686\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gaspillage vestimentaire<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c857d01 elementor-widget elementor-widget-text-editor\" data-id=\"c857d01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les v\u00eatements de fast fashion sont souvent de mauvaise qualit\u00e9, ce qui r\u00e9duit leur dur\u00e9e de vie et complique leur revente ou don. Beaucoup de ces articles finissent <strong><a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-mode-ethique\/impacts\/le-saviez-vous-le-desert-datacama-est-recouvert-de-piles-de-vetements\/\">br\u00fbl\u00e9s ou enfouis<\/a><\/strong>, surtout lorsqu\u2019ils ne trouvent pas preneur, r\u00e9sultant en un <strong>gaspillage consid\u00e9rable<\/strong>. D&rsquo;apr\u00e8s l&rsquo;ADEME, chaque Fran\u00e7ais ach\u00e8te en moyenne 9,2 kg de v\u00eatements et en <strong>jette 3,1 kg chaque ann\u00e9e<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc729c5 elementor-widget elementor-widget-heading\" data-id=\"cc729c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le recyclage, fausse solution pour le moment<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1db1f4 elementor-widget elementor-widget-text-editor\" data-id=\"b1db1f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"padding-bottom: 20px;\">Selon la Fondation Ellen MacArthur, seulement <strong>1% du mat\u00e9riau utilis\u00e9 pour fabriquer des v\u00eatements est d\u00e9sormais utilis\u00e9 pour fabriquer de nouveaux v\u00eatements<\/strong>.<\/p><p>McKinsey estime qu&rsquo;au total, <strong>moins des deux tiers de la production mondiale finissent dans des d\u00e9charges ou des incin\u00e9rateurs<\/strong>. De plus, une partie importante de celui-ci est fabriqu\u00e9e \u00e0 partir de <strong>tissus synth\u00e9tiques qui contiennent des compos\u00e9s hautement toxiques<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0818244 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0818244\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72c11cc\" data-id=\"72c11cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08b20da elementor-widget elementor-widget-spacer\" data-id=\"08b20da\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea9b92 elementor-widget elementor-widget-image\" data-id=\"4ea9b92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/TEMPLATE-PHOTO-BLOG-2.jpg\" class=\"attachment-large size-large wp-image-8673\" alt=\"Travailleur dans champs de coton\" srcset=\"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/TEMPLATE-PHOTO-BLOG-2.jpg 1024w, https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/TEMPLATE-PHOTO-BLOG-2-300x171.jpg 300w, https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/TEMPLATE-PHOTO-BLOG-2-768x439.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b38ddb elementor-widget elementor-widget-spacer\" data-id=\"7b38ddb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f68c8 elementor-widget elementor-widget-heading\" data-id=\"e4f68c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LeS IMPACTS SOCIAUX DE LA FAST FASHION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b04f53 elementor-widget elementor-widget-heading\" data-id=\"7b04f53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> \ud83d\udc77\u200d\u2640\ufe0f L'exploitation des travailleurs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb8fb5 elementor-widget elementor-widget-text-editor\" data-id=\"dcb8fb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00e8s de 70% des v\u00eatements vendus en France sont fabriqu\u00e9s dans des <strong>conditions de travail d\u00e9plorables<\/strong> principalement en Asie du Sud-Est. Par exemple, les ouvriers du textile au Bangladesh gagnent approximativement $0.32 de l&rsquo;heure (somme \u00e0 corr\u00e9ler au niveau de vie et salaires pour juger) et travaillent souvent dans des b\u00e2timents insalubres comme le Rana Plaza, dont l\u2019effondrement en 2013 a caus\u00e9 la mort de plus de 1000 personnes. Un rapport de Public Eye souligne les conditions extr\u00eames dans lesquelles travaillent les ouvriers du textile, souvent sans s\u00e9curit\u00e9 ni protections ad\u00e9quates.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d561de elementor-widget elementor-widget-spacer\" data-id=\"2d561de\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc99aa elementor-widget elementor-widget-heading\" data-id=\"fdc99aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Risques sanitaires pour les agriculteurs de coton<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8869a0 elementor-widget elementor-widget-text-editor\" data-id=\"a8869a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les cultivateurs de coton, en particulier ceux utilisant des <strong>semences g\u00e9n\u00e9tiquement modifi\u00e9es<\/strong>, font face \u00e0 de s\u00e9rieuses menaces pour leur sant\u00e9 dues \u00e0 l&rsquo;utilisation intensive de pesticides. Ces conditions ont entra\u00een\u00e9 une d\u00e9pendance malsaine envers les entreprises de semences telles que Bayer-Monsanto. Un document de Greenpeace indique que <strong>77 millions de travailleurs agricoles souffrent d&#8217;empoisonnement aigu<\/strong> par les pesticides chaque ann\u00e9e.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e7c43 elementor-widget elementor-widget-spacer\" data-id=\"16e7c43\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980994f elementor-widget elementor-widget-heading\" data-id=\"980994f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u267b\ufe0f Vers une mode \u00e9thique et durable : Initiatives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57933e7 elementor-widget elementor-widget-heading\" data-id=\"57933e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Greenpeace et la campagne Detox<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3668ca elementor-widget elementor-widget-text-editor\" data-id=\"c3668ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Greenpeace a lanc\u00e9 le <strong>D\u00e9fi Detox<\/strong> invitant les marques \u00e0 adopter des processus de production sans toxines avec trois grands principes : pr\u00e9vention et pr\u00e9caution, droit \u00e0 l\u2019information, et \u00e9limination des substances dangereuses. Cette initiative vise \u00e0 diminuer les rejets toxiques dans l&rsquo;eau et am\u00e9liorer la transparence des cha\u00eenes de production.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21772a5 elementor-widget elementor-widget-heading\" data-id=\"21772a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Collectifs pour une meilleure condition de vie des travailleurs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0190ed3 elementor-widget elementor-widget-text-editor\" data-id=\"0190ed3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Des groupes comme Ethical Fashion Collective \u0153uvrent pour d\u00e9noncer les mauvaises conditions de travail et promouvoir des pratiques \u00e9thiques. Leur campagne \u00ab Made in Cambodia \u00bb met en lumi\u00e8re les contraintes subies par les ouvri\u00e8res cambodgiennes.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-182fa06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"182fa06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8673e14\" data-id=\"8673e14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b8c649 elementor-widget elementor-widget-heading\" data-id=\"5b8c649\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La mode \u00c9thique \/ slow fashion, \u00c0 la rescousse<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4087ccf elementor-widget elementor-widget-text-editor\" data-id=\"4087ccf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"padding-bottom: 20px;\">Tout le monde ne reste pas indiff\u00e9rent face \u00e0 cette situation, j&rsquo;imagine que vous non plus qui \u00eates arriv\u00e9s au bout de cet article. Certaines personnes ont donc d\u00e9cid\u00e9 d&rsquo;agir, de nombreuses <strong><a href=\"https:\/\/www.sao-bio.fr\/marques\" target=\"_blank\" rel=\"noopener\">marques \u00e9thiques<\/a><\/strong> se tournent vers la <a href=\"https:\/\/www.sao-bio.fr\/blog\/cest-quoi-la-slow-fashion\/\" target=\"_blank\" rel=\"noopener\"><strong>slow fashion<\/strong><\/a> qui promeut une <strong><a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-mode-ethique\/solutions\/c-est-quoi-la-consommation-responsable\/\">consommation responsable<\/a><\/strong> gr\u00e2ce \u00e0 des alternatives durables et \u00e9cologiques. Par exemple, en fabricant des v\u00eatements en <a href=\"https:\/\/www.sao-bio.fr\/blog\/le-coton-bio\/\" target=\"_blank\" rel=\"noopener\"><strong>coton biologique<\/strong><\/a>, en <a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-mode-ethique\/les-matieres-eco-responsables\/c-est-quoi-le-lin\/\" target=\"_blank\" rel=\"noopener\"><strong>lin<\/strong><\/a>, en <a href=\"https:\/\/www.sao-bio.fr\/blog\/le-chanvre\/\" target=\"_blank\" rel=\"noopener\"><strong>chanvre<\/strong><\/a>. En revenant \u00e0 des circuits courts, en <strong>Europe<\/strong> ou en <strong>France<\/strong>, m\u00eame si \u00e7a reste un d\u00e9fi encore aujourd&rsquo;hui, surtout pour rester dans des tarifs accessibles.<\/p><p>Dans la jungle du <strong><a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-ecologie\/pratiques-trompeuses\/c-est-quoi-le-green-washing\/\" target=\"_blank\" rel=\"noopener\">greenwashing<\/a><\/strong>, on vous invite \u00e0 regarder les labels comme <a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-mode-ethique\/certifications-et-labels-bio\/gots\/\" target=\"_blank\" rel=\"noopener\"><strong>GOTS<\/strong><\/a>, <a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-mode-ethique\/certifications-et-labels-bio\/quest-ce-que-le-label-oeko-tex-standard-100\/\" target=\"_blank\" rel=\"noopener\"><strong>OEKO-TEX<\/strong><\/a>, <a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-mode-ethique\/certifications-et-labels-bio\/organic-content-standard\/\" target=\"_blank\" rel=\"noopener\"><strong>OCS<\/strong><\/a>, <a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-mode-ethique\/certifications-et-labels-bio\/global-recycled-standard-grs-cest-quoi\/\" target=\"_blank\" rel=\"noopener\"><strong>GRS<\/strong><\/a>, <a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-mode-ethique\/certifications-et-labels-bio\/la-fair-wear-foundation-cest-quoi\/\" target=\"_blank\" rel=\"noopener\"><strong>FAIRWEAR<\/strong><\/a>, ou <a href=\"https:\/\/www.sao-bio.fr\/blog\/blog-mode-ethique\/certifications-et-labels-bio\/c-est-quoi-le-label-peta\/\" target=\"_blank\" rel=\"noopener\"><strong>PETA<\/strong><\/a>. En tous cas, vous pouvez compter sur Saobio pour vous permettre de d\u00e9couvrir des marques de modes \u00e9thiques respectueuses de l&rsquo;environnement, des travailleurs et de la vie animale. Mais aussi respectueuse de vous, consommateurs, en vous proposant des articles de qualit\u00e9, avec transparence, \u00e0 des prix justes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3189d32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3189d32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a313dd6\" data-id=\"a313dd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27d0876 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"27d0876\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/200-mode-ethique-bio-femme\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00c9COUVRIR LA SLOW FASHION POUR FEMME<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-19fc233\" data-id=\"19fc233\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e92d40 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3e92d40\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/197-mode-ethique-bio-homme\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00c9COUVRIR LA SLOW FASHION POUR HOMME<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La fast fashion est un mod\u00e8le de fabrication de v\u00eatements rapide et bon march\u00e9, con\u00e7u pour suivre les tendances de mode en changeant souvent, par le biais de nouvelles collections tr\u00e8s r\u00e9guli\u00e8res, le plus souvent au d\u00e9triment de la qualit\u00e9 et des conditions de travail. Depuis le XXe si\u00e8cle, les v\u00eatements sont de plus en &hellip;<\/p>\n","protected":false},"author":2,"featured_media":41061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[25],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La fast fashion, c&#039;est quoi ?<\/title>\n<meta name=\"description\" content=\"La fast fashion fabrique des v\u00eatements vite et pas chers pour suivre les tendances, souvent au d\u00e9triment de la qualit\u00e9 et des conditions de travail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Fast Fashion, c&#039;est quoi ?\" \/>\n<meta property=\"og:description\" content=\"La fast fashion fabrique des v\u00eatements vite et pas chers pour suivre les tendances, souvent au d\u00e9triment de la qualit\u00e9 et des conditions de travail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/\" \/>\n<meta property=\"og:site_name\" content=\"Sao-Bio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/saobioequitable\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-31T14:25:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-01T15:57:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lo\u00efc Trehet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lo\u00efc Trehet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/\"},\"author\":{\"name\":\"Lo\u00efc Trehet\",\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/#\/schema\/person\/d4d881df334da93b24fdb2bfeb731288\"},\"headline\":\"La Fast Fashion, c&rsquo;est quoi ?\",\"datePublished\":\"2024-07-31T14:25:30+00:00\",\"dateModified\":\"2025-09-01T15:57:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/\"},\"wordCount\":1250,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg\",\"articleSection\":[\"Impacts\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/\",\"url\":\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/\",\"name\":\"La fast fashion, c'est quoi ?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg\",\"datePublished\":\"2024-07-31T14:25:30+00:00\",\"dateModified\":\"2025-09-01T15:57:27+00:00\",\"description\":\"La fast fashion fabrique des v\u00eatements vite et pas chers pour suivre les tendances, souvent au d\u00e9triment de la qualit\u00e9 et des conditions de travail.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#primaryimage\",\"url\":\"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg\",\"contentUrl\":\"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg\",\"width\":1024,\"height\":585},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.sao-bio.fr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Fast Fashion, c&rsquo;est quoi ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/#website\",\"url\":\"https:\/\/www.sao-bio.fr\/blog\/\",\"name\":\"Blog Saobio\",\"description\":\"Habille votre nature responsable\",\"publisher\":{\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sao-bio.fr\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/#organization\",\"name\":\"Blog Saobio\",\"url\":\"https:\/\/www.sao-bio.fr\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2023\/04\/saobio-logo-500x500-1.jpg\",\"contentUrl\":\"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2023\/04\/saobio-logo-500x500-1.jpg\",\"width\":500,\"height\":500,\"caption\":\"Blog Saobio\"},\"image\":{\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/saobioequitable\",\"https:\/\/www.instagram.com\/saobio.fr\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/#\/schema\/person\/d4d881df334da93b24fdb2bfeb731288\",\"name\":\"Lo\u00efc Trehet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.sao-bio.fr\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5271bb27dd2362cf24d0a8b5616ac7b0?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5271bb27dd2362cf24d0a8b5616ac7b0?s=96&d=blank&r=g\",\"caption\":\"Lo\u00efc Trehet\"},\"sameAs\":[\"https:\/\/www.sao-bio.fr\/blog\"],\"honorificPrefix\":\"M.\",\"knowsAbout\":[\"Mode responsable\",\"Mode \u00e9thique\",\"\u00c9cologie\",\"D\u00e9veloppement Durable\"],\"jobTitle\":\"Fondateur de Saobio\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La fast fashion, c'est quoi ?","description":"La fast fashion fabrique des v\u00eatements vite et pas chers pour suivre les tendances, souvent au d\u00e9triment de la qualit\u00e9 et des conditions de travail.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/","og_locale":"fr_FR","og_type":"article","og_title":"La Fast Fashion, c'est quoi ?","og_description":"La fast fashion fabrique des v\u00eatements vite et pas chers pour suivre les tendances, souvent au d\u00e9triment de la qualit\u00e9 et des conditions de travail.","og_url":"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/","og_site_name":"Sao-Bio","article_publisher":"https:\/\/www.facebook.com\/saobioequitable","article_published_time":"2024-07-31T14:25:30+00:00","article_modified_time":"2025-09-01T15:57:27+00:00","og_image":[{"width":1024,"height":585,"url":"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg","type":"image\/jpeg"}],"author":"Lo\u00efc Trehet","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Lo\u00efc Trehet","Dur\u00e9e de lecture estim\u00e9e":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#article","isPartOf":{"@id":"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/"},"author":{"name":"Lo\u00efc Trehet","@id":"https:\/\/www.sao-bio.fr\/blog\/#\/schema\/person\/d4d881df334da93b24fdb2bfeb731288"},"headline":"La Fast Fashion, c&rsquo;est quoi ?","datePublished":"2024-07-31T14:25:30+00:00","dateModified":"2025-09-01T15:57:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/"},"wordCount":1250,"commentCount":0,"publisher":{"@id":"https:\/\/www.sao-bio.fr\/blog\/#organization"},"image":{"@id":"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg","articleSection":["Impacts"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/","url":"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/","name":"La fast fashion, c'est quoi ?","isPartOf":{"@id":"https:\/\/www.sao-bio.fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#primaryimage"},"image":{"@id":"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg","datePublished":"2024-07-31T14:25:30+00:00","dateModified":"2025-09-01T15:57:27+00:00","description":"La fast fashion fabrique des v\u00eatements vite et pas chers pour suivre les tendances, souvent au d\u00e9triment de la qualit\u00e9 et des conditions de travail.","breadcrumb":{"@id":"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#primaryimage","url":"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg","contentUrl":"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg","width":1024,"height":585},{"@type":"BreadcrumbList","@id":"https:\/\/www.sao-bio.fr\/blog\/c-est-quoi-la-fast-fashion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.sao-bio.fr\/blog\/"},{"@type":"ListItem","position":2,"name":"La Fast Fashion, c&rsquo;est quoi ?"}]},{"@type":"WebSite","@id":"https:\/\/www.sao-bio.fr\/blog\/#website","url":"https:\/\/www.sao-bio.fr\/blog\/","name":"Blog Saobio","description":"Habille votre nature responsable","publisher":{"@id":"https:\/\/www.sao-bio.fr\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sao-bio.fr\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.sao-bio.fr\/blog\/#organization","name":"Blog Saobio","url":"https:\/\/www.sao-bio.fr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.sao-bio.fr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2023\/04\/saobio-logo-500x500-1.jpg","contentUrl":"https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2023\/04\/saobio-logo-500x500-1.jpg","width":500,"height":500,"caption":"Blog Saobio"},"image":{"@id":"https:\/\/www.sao-bio.fr\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/saobioequitable","https:\/\/www.instagram.com\/saobio.fr\/"]},{"@type":"Person","@id":"https:\/\/www.sao-bio.fr\/blog\/#\/schema\/person\/d4d881df334da93b24fdb2bfeb731288","name":"Lo\u00efc Trehet","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.sao-bio.fr\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5271bb27dd2362cf24d0a8b5616ac7b0?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5271bb27dd2362cf24d0a8b5616ac7b0?s=96&d=blank&r=g","caption":"Lo\u00efc Trehet"},"sameAs":["https:\/\/www.sao-bio.fr\/blog"],"honorificPrefix":"M.","knowsAbout":["Mode responsable","Mode \u00e9thique","\u00c9cologie","D\u00e9veloppement Durable"],"jobTitle":"Fondateur de Saobio"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg",1024,585,false],"thumbnail":["https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion-150x150.jpg",150,150,true],"medium":["https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion-300x171.jpg",300,171,true],"medium_large":["https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion-768x439.jpg",768,439,true],"large":["https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg",1024,585,false],"1536x1536":["https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg",1024,585,false],"2048x2048":["https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion.jpg",1024,585,false],"bm-post-thumb":["https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion-250x250.jpg",250,250,true],"bm-post-medium":["https:\/\/www.sao-bio.fr\/blog\/wp-content\/uploads\/2024\/07\/image-couverture-fast-fashion-480x250.jpg",480,250,true]},"uagb_author_info":{"display_name":"Lo\u00efc Trehet","author_link":"https:\/\/www.sao-bio.fr\/blog\/author\/trehet\/"},"uagb_comment_info":0,"uagb_excerpt":"La fast fashion est un mod\u00e8le de fabrication de v\u00eatements rapide et bon march\u00e9, con\u00e7u pour suivre les tendances de mode en changeant souvent, par le biais de nouvelles collections tr\u00e8s r\u00e9guli\u00e8res, le plus souvent au d\u00e9triment de la qualit\u00e9 et des conditions de travail. Depuis le XXe si\u00e8cle, les v\u00eatements sont de plus en\u2026","_links":{"self":[{"href":"https:\/\/www.sao-bio.fr\/blog\/wp-json\/wp\/v2\/posts\/8654"}],"collection":[{"href":"https:\/\/www.sao-bio.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sao-bio.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sao-bio.fr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sao-bio.fr\/blog\/wp-json\/wp\/v2\/comments?post=8654"}],"version-history":[{"count":61,"href":"https:\/\/www.sao-bio.fr\/blog\/wp-json\/wp\/v2\/posts\/8654\/revisions"}],"predecessor-version":[{"id":41067,"href":"https:\/\/www.sao-bio.fr\/blog\/wp-json\/wp\/v2\/posts\/8654\/revisions\/41067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sao-bio.fr\/blog\/wp-json\/wp\/v2\/media\/41061"}],"wp:attachment":[{"href":"https:\/\/www.sao-bio.fr\/blog\/wp-json\/wp\/v2\/media?parent=8654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sao-bio.fr\/blog\/wp-json\/wp\/v2\/categories?post=8654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sao-bio.fr\/blog\/wp-json\/wp\/v2\/tags?post=8654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}